Hyundai to start autonomous ride-sharing service in Calif.

Hyundai Motor Co will offer autonomous ride-sharing services in California starting next month to study consumer behavior in an autonomous driving environment, the companies involved said on Friday.

The South Korean automaker will team up with, a self-driving startup, and mobility service provider Via to build a fleet of at least 10 Kona electric crossover vehicles that will provide an autonomous ride-sharing service called BotRide in Irvine, Calif.

Sequoia Capital China-backed, which also has a partnership with Toyota, will build self-driving systems with Hyundai, while Via will develop mobile phone applications for the service, the companies said.

While the vehicles will have self-driving functions, two safety operators will be onboard to take over if there is an emergency.

The service will start on Nov. 4.

Hyundai has announced plans to invest $35 billion in mobility and other auto technologies by 2025.

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